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" Tongwei, are you saying that we should start with food, tea, sugarcane, and forest resources?" Lin Anjia discerned the implied meaning in He Zhou's words and furrowed his brow slightly.
Yes, although the water and soil resources in Linzhou generally result in low grain production, the other fact is that the quality of the grain in Linzhou is very high, and it tastes very good.
Moreover, thanks to the rolling hills that are widespread in Linzhou, some areas are also covered with mountainous regions, which are actually very suitable for growing tea trees. Linzhou itself is a major tea-producing county, and in terms of production alone, it is quite considerable.
As for sugarcane, the planting area, yield per unit, and total production of sugarcane in Linzhou are not particularly outstanding in the entire Handong region. There is a neighboring city known for its sugarcane production, so Linzhou does not have any advantages in this regard.
Moreover, in He Zhou's view, over the next few decades, the sugarcane industry has always been a very niche sector, with limited profits. If it were not for the significant financial investment from the national government and various subsidies from local governments, it would likely struggle to compete with some tropical countries in Southeast Asia.
If the decision is made to focus on developing the sugarcane industry, it would not only fail to promote Linzhou's rapid development but could also potentially become a huge financial burden that hinders Linzhou's growth rate in the future.
Regarding the issue of forestry resources, there is actually no need to discuss it.
The main point is that, based on the current situation in Linzhou, it is no longer necessary to focus on the development of forestry resources and the issues surrounding the papermaking, printing, and book industries related to forestry. Instead, in recent years, the excessive reliance on forestry resources has led to serious deforestation, which urgently needs to be corrected.
Regarding the Forestry industry, we should not step on the gas pedal, but instead, we should step on the brakes harder!
If we turn a blind eye, with the blessing of indiscriminate logging and heavy machinery, it is very likely that in about ten to fifteen years, Linzhou will face the plight of no longer having any forestry resources to develop.
The more serious issue is the excessive development of forestry resources, leading to severe problems such as soil erosion, landslides, water quality deterioration, air pollution, reduction of arable land, and intensified pollution.
"Mainly the tea industry."
He Zhou made a small correction, "Personally, I think the Tea industry still has great potential.
Although we in Linzhou have a large county for growing tea trees and the output is also very high, it is regrettable that the brand influence is very low, and we have not truly formed a brand with strong visibility. This has led to generally low incomes for the farmers who grow tea trees, and the local government also does not receive much fiscal revenue."
Lin Anjia nodded in agreement, but then shook his head and said, "However, there is no precedent to follow in creating a tea brand."
In fact, that's the case. Even though China's tea production accounts for a large proportion of the international community, without exception, it is all labeled as 'low-end.'
The profits of the high-end tea market are firmly controlled by the European world represented by England, and the mid-range tea market is tightly held by Japan. The two tacitly suppress China's tea industry internationally, and even the competitiveness of the neighboring India's tea industry cannot be underestimated.
It is so difficult to break through in the tea industry!
He Zhou also does not deny this point, "Running a business is a profound knowledge. From raw material procurement to production, storage, transportation, sales, and payment collection, every link is closely connected. If any link goes wrong, it will cause a big mess.
In terms of building a brand, in front of developed countries, we are actually all latecomers and should maintain an apprentice mentality, step by step, to find our own way."
Looking at the whole world, when it comes to building a brand, no country dares to claim superiority in front of this country. This country always manages to sell things with very low costs at sky-high prices, and then call it "brand premium."
For example, a Louis Vuitton bag may not cost much to make, but it drives women all over the world crazy.
This is the skill of doing business.
It doesn't matter if you can learn all the skills, the main thing is to pursue progress, and learn as much as you can.
"Then, in your opinion, what aspects of the tea industry in Linzhou should be the focus of breakthroughs?"
Lin Anjia was somewhat indecisive and urgently wanted to obtain some practical information. Without a more specific plan, it is likely that the leadership team meeting would not allow him to do so.
"First, we need to maximize the research strength of our Institute of Agriculture to focus on improving the yield and quality of tea, and even collaborate with several universities in Handong to continuously promote the production and quality of Linzhou tea, and persistently invest in research and development."
"He Zhou's mind raced, and he continued, 'Secondly, we need to find ways to improve the efficiency of tea picking, pay attention to preservation during transportation, and continuously improve the tea processing techniques.'"
"The quality of tea is not only related to its own characteristics, but also closely related to several external factors."
Just like a piece of jade, in the hands of an inexperienced carver, even the best jade may be ruined, but in the hands of a master carver, it can become priceless works of art for people to admire and appreciate.
"The third point is the issue of shaping the brand. Without the first two steps, rashly promoting brand building will only end up as water without a source and a tree without roots, and it will soon wither. We need to focus on linking brand building with our tea-producing origin of Linzhou, making high-end premium tea a hallmark of our Linzhou."
"For example, when we think of wine, we immediately think of France, when we think of tulips, we immediately think of the Netherlands... Developed countries are far ahead of us, and we cannot afford to fall too far behind!"
In this regard, efforts can be made to develop long-term hot-selling industrial products such as Longjing, Tieguanyin, Pu'er, Zhuyeqing, Ganlu, Dahongpao, Yinzhen, and Guapian.
Linzhou needs to have a sound variety of tea while also not lingering in the low-end market for too long. It should try to develop towards the middle and high-end markets and strive for progress through trial and error.
Thinking of this, Lin Anjia nodded, feeling much more enthusiastic. Moreover, this new approach of combining the brand with the original place of origin gave him a refreshing perspective.
If Linzhou can be the first to "cross the river by feeling the stones" in this area, there is a great possibility that it will become the first person to eat the crab.
The entire 1990s can be said to be the era when food and beverage giants were expanding their territories. Brands such as Wahaha, Master Kang, Uni-President, Yili, Yangshengtang, and Daliyuan, almost all emerged in the mid to late 1990s and established themselves as leaders of the era.
The dominant players in the market can even engage in back-and-forth battles with international food giants, consistently maintaining a strong position. This has led to an overall advantageous situation, making it particularly challenging for foreign food giants to conquer the vast market in China. They can only rely on their strong capital advantage to achieve a share of the Chinese consumer market through indirect means such as investment, joint ventures, and acquisitions.
But often, the Chinese government, out of consideration for protecting national brands, will set limits on sensitive matters such as investment, joint ventures, and acquisitions. For example, a beverage brand claiming to use fresh fruit for pressing that intended to sell to Coca-Cola was stopped by the government in the name of 'safety'.
He Zhou paused and said, "Brand building is not something that can be achieved overnight. We need to approach this as a long-term project."
Brand building and brand marketing should not be equated with simply advertising and publicity; there is a significant difference between the two.
Like the kind of overwhelming wave of advertisements that hits hard and then loses momentum, that is actually the least desirable. For example, Jiaduobao, although riding on the powerful promotional effect of "The Voice", directly surged and achieved an annual sales of over 10 billion!
As the popularity gradually wanes, the negative effects of "The Voice" increase, and the public's doubts about the show grow. Closely associated with it, Jiaduobao immediately experiences a sharp drop in sales. In the end, this forces Jiaduobao to make a tough decision and sell the rights to "The Voice" to forcefully untie the two.
However, even so, Jiaduobao also has a somewhat declining momentum, and its sales have fallen into a long-term slump. When it will emerge from this and whether it can make a comeback are still unknowns.
Lin Anjia didn't know that he had already thought so much in a moment. He picked up the enamel jar, took a sip of water, and smiled, saying, "Since Tongwei you said this is the third point, not the last one, there must be more to come."
He Zhou's eyes are bright and shiny, nodding enthusiastically, "Perhaps simply focusing on the Tea industry itself has its limitations. We should emphasize extending the industry chain of Tea industry and strive to gain a broader profit margin.
For example, we can consider developing the Tea beverages industry, the tea food industry, and if we turn these into branded products, they may become even more tangible..."
Master Kang's black tea and green tea have been bestsellers for decades. If the sales were not good, this product line would have been discontinued long ago!
However, the fact is that it hasn't.
Over the past few decades, Master Kang has tried to launch many products, and many products have been discontinued. However, Kangshifu Red Tea and green tea have always been retained, earning a large amount of profit for Master Kang Group.
Moreover, with the development of society, various Tea beverages have gradually emerged, gradually impacting the mid-to-high-end market, with generally higher prices, typically retailing for five to six yuan or more.
In addition, there are various young tea brands, such as Ancient Tea, Nai Xue's Tea, Xing Fu Tang, and so on. There is also the popular Meixue Bingcheng, which relies on the sinking market and has opened more than 10,000 stores, with an annual net profit of tens of billions.
Almost subconsciously, the brainwashing song of Meixue Bingcheng appeared in his mind: "You love me, I love you, Meixue Bingcheng is sweet; you love me, I love you, Meixue Bingcheng is sweet; you love me, I love you, you love me, I love you, Meixue Bingcheng is sweet..."
"Tea beverages? Tea food?" Lin Anjia was at a loss, subconsciously looking at his secretary, doubting whether he was out of touch and couldn't keep up with the era.
Cao Ran, who was being stared at, broke out in a cold sweat and said awkwardly, "deputy, I haven't heard of these two things either, and as far as I know, there don't seem to be any companies or products in this area in the country."
"Indeed, it hasn't happened yet, this is just my idea," He Zhou thought and said, "Fast-moving consumer goods like alcoholic beverages, as long as they have their own unique features, will never have trouble selling. With a population of over a billion, whether they are poor or wealthy, they will not be completely isolated from these products."
In his memory, the Wahaha boss has ascended to the top of the rich list several times, and Wahaha has also launched Tea beverages products, as has the Uni-President Group.
The fact that these large food and beverage enterprises are vying for this market segment is enough to illustrate the potential of this project.
Moreover, if the water and soil in Linzhou are well-preserved, it can also develop the mineral water business and the Purified water business. These two businesses will have even more promising prospects!
The fact that the "slightly sweet" Nongfu Spring's boss can surpass Old Ma and Young Ma to become the new richest person is enough to show that there is great potential in the water industry.
By then, we can shamelessly promote, "We don't produce water, we are just the laborers of nature."
Lin Anjia's expression softened considerably as he agreed, "Indeed, the food and beverage industry is a business that is closely related to everyone, regardless of gender or age. The potential for imagination in this field is immense."
"Tongwei, however, this area is still a blank slate for us in Linzhou!" Lin Anjia said after a moment of contemplation.
He Zhou is quite an optimist, smiling and saying, "We can look at the problem from a different angle. A blank slate means it's a blank canvas. They say a blank canvas is great for painting, and I deeply agree."
A blank canvas is great for painting, without the entanglement of various interests, there's no need to navigate various relationships, which actually makes it more conducive for him to quickly carry out and advance related work.
"Okay, okay, okay."
Excitedly, Lin Anjia stood up, raised two fingers, and boldly said, "Since you are determined, even though urban area is not generous, I will still support you."
In this way, I will take charge and allocate an initial funding of 20 million to you. If it's not enough, we will consider adding more based on the situation!
Lin Anjia sounded very bold, but in reality, the financial pressure in the urban area was already very heavy. The 25 million was still a large sum of money accumulated from the sale of a large number of local enterprises. Spending 20 million at once, even for him as a deputy, felt a bit painful.
But for the bright future, he is also willing to take a gamble on the tea industry! If he succeeds, he will rise to the top; if he fails, he can retire peacefully and enjoy his remaining years at home.
He Zhou was overjoyed and quickly stood up, saying, "Please rest assured, deputy, I will definitely spare no effort to do a good job in the Economic and Technological Development Zones!"
This is totally the treatment that only Li Dakang would get!
Li Dakang arrived in Jinshan County and immediately secured a large amount of funding for road construction. With 20 million in funding, he took on the role of deputy director in the Economic and Technological Development Zones and began his work, demonstrating his authority. This is a big opportunity for him, and with just a little more effort, he can lead others to develop a brand new business in the Economic and Technological Development Zones!
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