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"Everyone, come take a look! Our pastries are definitely better than those from any other shop, and we offer larger portions at lower prices!"
The shop assistant, dressed in simple clothes, stood at the entrance of the store, shouting enthusiastically. He intentionally hinted at Jiang Han's shop while calling out to the crowd on the street, "Our shop is not like some others that don’t offer any discounts. Our new peach crisp pastries are delicious and affordable!"
After a few local women bought some pastries, the assistant leaned in closer and asked with a smile in front of everyone, "So, how do they taste?"
"Delicious! The flavor is great, and if you buy two, you get one free!" one honest woman replied while nodding as she ate.
The assistant deliberately guided the conversation, asking, "So, you think our pastries are the best, right?"
The woman didn’t pay much attention and continued nodding while eating.
Suddenly, the assistant’s eyes sparkled as he called out to the surrounding crowd, "Hey there, neighbors! This isn’t just me saying it! Our customers say our pastries are the best—far better than those from that other shop!"
He pointedly looked at Jiang Han's shop, encouraging everyone to glance in that direction before loudly proclaiming, "The pastries from Jiang Han’s shop aren’t worth mentioning; they’re just not good at all!"
After being so deliberately led by his words, the townsfolk immediately began to think that Jiang Han's pastries were indeed inferior.
At Heir's shop, what had once been a single line of customers now split into two lines that stretched all the way down the street.
"This is outrageous! How dare they intentionally mislead our neighbors into thinking our pastries are bad!" Yan Dong exclaimed, having never seen someone so shamelessly undermine others.
Originally, there were still a few people waiting in line at Jiang Han's shop, but now they had all flocked to Langya Wang Heir's store!
Langya Wang Heir's shop Hui Xin Ju suddenly attracted hundreds of customers, forming a long queue. With the effect of this crowd mentality, more and more people lined up until it reached the next street.
Seeing this situation unfold, Cen Ya was at a loss for words to comfort anyone. The two women stood at their shop’s entrance, glaring down toward Hui Xin Ju with gritted teeth.
"What happened? Who made these two beauties angry?"
Jiang Han’s voice came from behind them. The two women turned around in surprise as if they had seen a savior.
Yan Dong recounted the misdeeds of Hui Xin Ju in detail.
Cen Ya wore a worried expression; despite her stunning beauty, she appeared utterly defeated at that moment, unsure of how to handle the situation. "What should we do?" she asked Shopkeeper Jiang.
Jiang Han chuckled lightly, exuding an air of confidence and composure. He stepped outside, surveying the long queue that had formed and couldn't help but smile. "This is effortless; I've gathered quite a crowd here, just perfect for my plans."
"Ah? What do you mean by that?" Cen Ya asked, her face showing confusion as she hurried to follow him out. From her perspective, the opposing force was gaining momentum, with the long line outside their shop deliberately undermining Shopkeeper Jiang's business. Why was Shopkeeper Jiang smiling in response?
"There's no need to elaborate! I've brought new pastries! Let's set them out!" Jiang Han said with a light laugh, leading the two women to the back where they had prepared the Compressed Biscuits, ready to be displayed.
When Yan Dong saw the Compressed Biscuits, she paused in surprise. She picked one up and found it surprisingly heavy, resembling a small brick. Turning to the confident Jiang Han, she asked, "Can these really attract a lot of customers?"
"Of course! Take all the pastries out of their packaging and place them on the counter! Just wait and see how these people will line up for them!" Jiang Han instructed the two women on how to remove the Compressed Biscuits from their tin box and unwrap them.
"Your Majesty! The Langya Wang Heir has opened a new shop just diagonally across from Jiang Han's, no more than twenty meters away." A maid reported softly beside her.
Su Qianxue had disguised herself as a wealthy young lady, surrounded by several female guards from the palace. "Your Majesty!"
Shopkeeper Jiang has launched a new pastry to compete with his offerings. I went to take a look, and it was as hard as a brick. I wonder how such a hard pastry could be accepted by the people. Just then, another Female Guard came to report.
"Oh? A pastry as hard as a brick? I must see this for myself," Su Qianxue said, her interest piqued. A smile graced her lips, and her eyes sparkled with curiosity. Jiang Han, such a mysterious man, personally introducing a pastry that defied convention must surely have some profound reasoning behind it.
Before long, Su Qianxue arrived at the outskirts of the crowd, gazing at Jiang Han standing at the entrance of his shop. He made no effort to promote his pastry and didn’t utter a single word of advertisement. The townsfolk passing by noticed the new pastry, but only a few approached to inspect it. Upon discovering that it was as hard as a brick, they all shook their heads and walked away without tasting it.
This situation was somewhat unexpected. Su Qianxue found herself uncertain about what Jiang Han was trying to accomplish.
Inside Hui Xin Ju, Langya Wang Heir heard the Shopkeeper report on Jiang Han's situation and was equally surprised. "A pastry as hard as a brick called Compressed Biscuit? What is that?" he murmured. "Compressed? What does that mean? Biscuit? What kind of thing is that?"
The Shopkeeper replied cautiously, "Your Highness, it must be that Jiang Han is trying to create a mystery. In my opinion, this so-called Compressed Biscuit is likely just a brick—something completely inedible. Jiang Han cannot compete with our shop's new pastries, so he resorts to this."
"That's not right! Jiang Han doesn't seem like the type to do something like that," Langya Wang Heir Che Chengyun said, confusion evident in his expression. He pondered deeply, believing there must be something more to Jiang Han and the Compressed Biscuit.
In the next moment, he stood up with determination. "If Jiang Han is truly passing off bricks as pastries, then I shall see him disgraced! If it turns out to be an extraordinary pastry, I will make sure everyone believes this Compressed Biscuit is just a brick."
The Compressed Biscuit contained various essential elements for the human body and was made using high-pressure techniques that allowed it to last for years without spoiling. Yet in their eyes, this Compressed Biscuit resembled the bricks needed for building city walls.
Jiang Han stood at the entrance of his shop and noticed Che Chengyun approaching with others. He smiled lightly at his children and said, "My promotional ambassador has arrived! I believe that with an Heir personally endorsing my Compressed Biscuit, my business will soon spread throughout the nation!"
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