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墨書 Inktalez
The rod felt lighter yet appeared thicker and sturdier. Just this alone made Shi Ye think it looked much better.
When he took it in hand, the feel was indeed far superior to the previous rod. No matter how he held it, it felt just right for exerting force. If this rod were to catch a giant fish, the experience would surely be exhilarating!
After Shi Ye finished testing it, the rod fell into Lu Ya's hands. He had not seen the rod that Shi Tian had brought out earlier, but holding this one had an even greater impact on him!
Wow, so this is the rod you all were talking about that night! The feel is incredible! Xiao Tian! Order me a set too, no matter the cost; I must have it!
Seeing everyone so astonished, the old man could no longer sit still. He got up and took the rod from Lu Ya’s hands, tested its weight, and then began to disassemble it piece by piece, slipping it into his sleeve without a hint of embarrassment. "Let’s drink, let’s drink!"
After saying that, he poured himself a drink and then turned to Shi Tian. "Xiao Tian, I want to order those rods I mentioned earlier, but first, how much is this one? I’ll have Junzi transfer the money to you!"
Hearing this, Shi Tian awkwardly rubbed his nose. This rod was just a sample and had not been priced yet. Once the Fishing Tackle Shop opened, this type of rod would definitely be available for sale. Could you help me figure out a suitable price?
Shi Tian was not clear on the pricing for fishing rods; he had only bought one before for fifty dollars and received a bunch of extras with it. That price clearly could not serve as a reference.
Shi Ye and the others were more familiar with high-end fishing rods; getting their input on a reference price would be ideal. Mass-produced rods like this one typically ranged from twenty to thirty thousand dollars; anything more expensive would be considered artisanal or luxury rods.
After taking a sip of his drink, Shi Ye leaned back on the sofa and continued, "Hermès once released a luxury rod set priced at thirteen thousand dollars; that’s about mid-range for luxury rods."
In the U.S., there’s a Titanium Alloy Short Rod that measures three point six meters and can handle fifteen kilograms of weight. Such performance rods are also priced over ten thousand dollars—only slightly less than Hermès—but they don’t have much market demand.
If your rod is positioned as a high-end mass-produced model, the price should be around twenty thousand dollars. However, that price might not match the performance of the rod; it’s simply the market rate—anything higher won’t sell!
If you wait until your brand gains recognition before releasing this rod, you could price it as a luxury item. At that point, setting a price of twenty thousand dollars wouldn’t be an issue!
A brand without any reputation will struggle to sell even if their rod performs exceptionally well; without word-of-mouth support, people are unlikely to spend money—that’s just reality.
But once you establish a reputation, things change dramatically; even something mediocre can fetch sky-high prices with enough buzz surrounding it!
Shi Ye's perspective resonated with Air Force and the others; from a long-term development standpoint, releasing high-end rods now might not be wise. If you set the price too low initially, raising it later will become difficult and could affect brand positioning.
Not to mention this customized rod—even those earlier models you showcased would be worth ten thousand if priced accordingly. However, since your rod lacks recognition, convincing ordinary people to spend ten thousand on an unknown fishing rod is unlikely!
When you open your Fishing Tackle Shop to sell fishing rods, you’re likely aiming to sell those types you showcased before! Selling those rods isn’t an issue; however, they won’t fetch high prices—if priced at one thousand dollars or more, sales will drop significantly!
To sell those rods at higher prices, you’ll need to focus on marketing. Sponsor some major competitions and become the designated rod for those events! The participants in those competitions have significant influence; once they get their hands on your rods, it will be nearly impossible to convince them to switch away from them!
With influential fishing masters endorsing your fishing rods, their prices will naturally rise over time. When you eventually sell them externally at one or two thousand dollars each, customers will still be eager to buy!
The fishing gear market is vast; however, the high-end fishing gear market is relatively small since people like Shi Ye and Kong Jun are still in the minority—most buyers belong to working-class backgrounds!
The advice from Air Force was sincere, but Shi Tian wasn't interested in that approach. The profits from the high-end fishing gear market were indeed substantial, but the cost of his fishing rods was low!
To make money, he needed to focus on mass production for the general public; otherwise, how could he earn points? He certainly didn't want to be going to Chou Tiao every day!
He envisioned positioning his rods in the mid to low-end market, gradually building a reputation. Once he established a good name, he could then launch high-end rods to capture the premium market! After some thought, Shi Tian expressed his ideas.
Production of the fishing rods was not an issue; he could produce dozens of rods in just five minutes. As long as he had enough points, this output would be sufficient to meet the demand of the low-end market.
As for the high-end market, that could wait! Those people were always busy and only fished a few times a year. Relying on those points wouldn’t even cover the cost of sending warmth to them.
Wasn't opening a fishing tackle shop meant to eliminate the need for sending warmth? If he pursued the high-end route, not only would it consume more points, but there would also be no return on those points. He had no interest in such foolishness!
As long as he could maintain production and keep costs low, the low-end route was undoubtedly the best choice! With Shi Tian leaning towards this strategy, Air Force saw no need to help him devise marketing tactics.
If Shi Tian wanted to go high-end, with their connections, they could easily help him sell dozens of rods. But Shi Tian couldn't rely on them for promotion; ultimately, he had to forge his own path. Choosing to start independently was undoubtedly the best option!
The wind outside grew stronger, and it seemed like the trees in the villa area were about to be uprooted. Fortunately, when this villa was designed, considerations for typhoons were taken into account; all the windows had triple glazing.
With three layers of glass and one layer being laminated, it wasn’t exactly bulletproof, but at least it wouldn’t shatter from branches blown by strong winds! The other layer was either hollow or possibly vacuum-sealed for soundproofing and insulation. Regardless of how fiercely the wind howled outside, there was hardly any noise inside the room.
"I need to use the restroom!" After downing a few cans of beer, Shi Ye stood up and headed towards the elevator. Taking advantage of everyone’s distraction, he casually grabbed Shi Tian's car keys from where they were placed aside.
There were restrooms in the room; there were three restrooms on the third floor—one in Shi Tian's bedroom, one in the guest room, and another outside. However, Shi Ye chose to go downstairs instead, which puzzled everyone!
Why go downstairs when there’s a restroom in the room? Seeing Shi Ye heading towards the elevator, Shi Tian quickly reminded him.
With Shi Ye's alcohol tolerance, this amount of beer shouldn't be an issue! He wouldn't be trying to stake out territory in his own elevator, would he?
Ignoring Shi Tian’s warning, Shi Ye slipped into the elevator. As he watched it stop at the basement level, Air Force and Lu Ya were stunned and quickly stood up to press the elevator button. Unfortunately, Shi Ye had wedged one of his shoes in the door, preventing it from coming back up no matter how hard they pressed.
With no chance of catching that elevator now, they had no choice but to take the stairs down. By the time they reached the underground parking garage, Shi Ye was already swaggering back upstairs with an Iso Rod in hand!
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