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墨書 Inktalez
This isn't good! We should invite Niu Zong and Zhang Junming, but not Zhu and Lu Zong; they'll think we're stingy! Ma Zong raised his phone and took a couple of pictures of Yang Zong.
Yes! We must invite them and let them fly over to eat fish! Last time we caught a couple of Mahi Mahi, they were so proud! This time, let's catch a few more. Anything under fifty pounds, we can throw back into the sea; we can't be as uncouth as they are!
While the three of them were busy discussing how to show off, Shi Tian was already cleaning up the battlefield.
With the fish in the hold and the deck cleared, he checked on the Antarctic Shrimp. Thankfully, there was still plenty left in stock, enough for them to keep fishing for a few more days!
"Ou Ge, take a break. I'll handle the boat!" Seeing that the deck was almost tidy, Shi Tian told Oka before diving into the cockpit.
They were already close to the Oil Well. Even at a leisurely pace, it would take no more than half an hour. Wang Ergou had sent out the Electric Reel and would definitely borrow a Rod from Oka; he didn't want to be in the way.
As the Mini Air Force moved, Scallion Ginger Fishy slowly followed suit. It was midday and there wasn't much action. Even though it was winter, in the South China Sea, fish would rest for an hour or two during this time; they wouldn’t be biting.
Upon seeing the Oil Well, Shi Tian didn’t rush to dock. Based on what he had just learned from Oka, he observed the wind direction and stopped the boat to toss some bait to measure the Ocean Current, determining where to fish later. He then anchored the boat.
After securing the vessel, they prepared lunch at one end of the boat. A few of them settled down to eat before discussing their plans for tonight. Shi Tian didn’t intend to stay up all night; they could fish for a while and then enjoy some fun before dawn without needing to disrupt their biological clocks for just a few fish!
"Brother Lin, we're going for a high-end route with our online store selling Fishing Gear. The Hand Rod will be priced at twelve hundred; Lure Rods and Iso Rods will be similar, while Wheels will be priced even higher. We'll prepare several attractive products in this store—not only to draw customers but also to build our reputation."
With nothing else to do after lunch, Shi Tian poured Old Lin a drink and began discussing their online store plans.
Shi Chui was right; there was an issue with their Rod positioning. Although many brands online offered cheap rods now, that kind of all-encompassing high, medium, and low-end model didn’t suit Xingpai Fishing Gear!
Those entry-level rods had prices comparable to generic brands, but their quality was also on par with those generic rods. If they covered all price ranges, their Rods would end up being just another common item.
Setting the lowest tier Rod at twelve hundred would allow for greater flexibility in future pricing regardless of sales volume. Plus, starting high-end meant it wouldn’t overly affect those common items or attract too much competition.
The Star Brand Rod’s quality matched its price point; however, without a reputation, breaking into the market without leveraging price advantages would be quite challenging! There were many ways to attract customers, but converting that into sales could be difficult! Talking about work made Old Lin feel more secure.
If Shi Tian took him out every day for fun and games, he wouldn't feel comfortable at all. Having opportunities to demonstrate his value was what justified Shi Tian's continued investment in him.
I’m mentally prepared for poor initial sales. The Rod isn’t our main product right now; we can start with lower-priced items. However, those lower-priced products will rely entirely on you! After taking a sip of his drink, Shi Tian squinted thoughtfully before speaking up.
Lower-priced products still have costs. For instance, even if a pack of Hooks costs only one yuan, shipping fees here could add up to four or four-fifty at most. That brings the total cost above five yuan; adding labor costs means selling them for that price would have no competitive edge!
Online now has become Pin Gou territory; in Jiangsu, Zhejiang and Shanghai areas prices have dropped to two yuan already. Of course, that's just some sellers trying to boost links; but take Ise Nii as an example—people are selling ten packs for four yuan—how can there be any profit?
Old Lin wasn’t optimistic about selling Fishing Gear online. He spent last night researching market trends; it seemed like things had stabilized.
Brand Hooks could sell for over twenty per pack because they had built up their reputation. Those without any reputation could only scrape by at rock-bottom prices—making money there is tough!
If we can’t compete on Price, let’s compete on quantity! They sell ten packs for four yuan; we can sell ten packs for four ninety-nine! If that doesn’t work out, how about thirty packs for eight yuan or fifty packs for ten dollars? Surely we can sell something that way?
When Old Lin mentioned this Price strategy, Shi Tian understood well; he had prepared himself too. The Rod wasn’t going anywhere soon—so let’s start with Hooks and make something happen there!
If we focus on the Hook, the sales should definitely be fine, but will there be any profit? Moreover, to make sales, the operational costs are not low. Just for promoting on the Wonders Platform, the investment might exceed twenty thousand in a week!
The Wonders Platform and the transportation service are part of the Official promotional services. The Wonders Platform is suitable for beginners, while transportation is not something everyone can handle. Old Lin needs to guide newcomers, so they should definitely start with the Wonders Platform.
Whether there’s profit or not is another matter; for now, we need to sell the Hook first and create a small opening for building a good reputation! After thinking it over, Shi Tian felt fortunate that Bird Brother brought Old Lin over. Otherwise, if he had to deal with all this himself, he wouldn't know how much he would lose!
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