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"Let's go take a look." Jiang Tao stood up. Knowing oneself and knowing the enemy, one need not fear the outcome of a hundred battles. He was curious to see what this "Southern Electric" was all about.
Jiang Tao did not drive; instead, he rode a bicycle with Wang Hao to Liberation Road. From a distance, he spotted the prominent sign of "Southern Electric Store" and the flower baskets placed at the entrance.
Upon entering the store, Jiang Tao couldn't help but nod in approval. It was indeed impressive! The polished ceramic tile floor gleamed under bright fluorescent lights, and various latest models of imported home appliances were neatly displayed in glass counters—tape recorders, televisions, camcorders, and even a few bulky early home computers! The staff wore matching blue vests, smiling and warmly greeting customers. The repair area was separated off, and through the glass window, he could see technicians in white coats operating what looked like quite professional equipment.
The overall environment and decor were certainly a notch above his own workshop-like "Jiang Ji."
Jiang Tao pretended to be a customer as he walked around the store, carefully observing the prices of products, repair quotes, and the attitude of the staff. He even made a point to stand near the repair area to watch the technicians at work through the glass.
"The equipment is indeed new and quite professional. Their operations seem fairly skilled, but… it appears they focus more on module replacement rather than in-depth repairs." With his engineer's eye and the assistance of his abilities, Jiang Tao made an initial assessment. "Their strengths lie in ample funding, an impressive storefront, and a focus on new and imported goods that attract customers seeking novelty and quality. Repair services might just be supplementary or primarily focused on replacement rather than actual repairs. This will definitely impact my existing high-end repair and refurbishment business."
Just as he was about to leave, a customer approached the front desk holding a model Sony Recorder that Jiang Tao had painstakingly repaired not long ago.
"Excuse me, can you fix this Recorder? The tape is stuck," the customer asked.
The receptionist glanced at it and replied directly, "This model is old; parts are hard to find. We suggest you spend a little more on a new one. Our latest Panasonic portable player has better sound quality and even comes with automatic tape switching..."
The customer hesitated, "But I just bought this less than two years ago..."
"Two years is quite some time; electronics update quickly. We can repair it if you leave it with us for inspection; it will take about a week, and the repair cost won't be cheap," the receptionist answered formulaically.
Jiang Tao listened from the side, sneering inwardly. "As expected, it's just old wine in new bottles; if they can sell new ones, they won't bother fixing old ones. It seems their technical depth may not surpass mine after all."
He kept his thoughts to himself as he left Southern Electric Store with Wang Hao.
On their way back, Wang Hao looked worried. "Brother Jiang, this store is quite formidable! What should we do?"
Jiang Tao appeared calm, even wearing a slight smile. "What should we do? We'll face whatever comes our way. Competition is good; it means the market is expanding and indicates that we've been too complacent."
He turned to Wang Hao, confidence shining in his eyes. "Go back and tell Old Master Liu to stay steady! Our 'Jiang Ji' has grown from a shabby stall to what it is today not because of how grand our storefront is or how many new gadgets we sell but because of our solid skills and reputation! They may have money and new products at Southern Electric, but we have our unique expertise! This battle is worth fighting!"
A new rival had emerged, and the market dynamics were subtly shifting. Jiang Tao understood that the days of easy profits might be coming to an end; a new round of challenges and opportunities awaited him ahead. But he felt no fear; instead, he sensed that long-dormant challenge-seeking spirit within him—the spirit of an engineer—was reignited once more!
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