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墨書 Inktalez
As the deadline for the Advertising Project approached, the entire project team was engulfed in a tense atmosphere. Lin Yue and Zhou Yi worked overtime every day, their eyes bloodshot from exhaustion. Lin Yue had revised her copy countless times, yet she remained unsatisfied, feeling that it still lacked that final touch. Zhou Yi faced a bottleneck in his design work; the Advertising Poster he created was repeatedly sent back by the client for revisions.
That evening, the team stayed late at the office once again. Lin Yue sat in front of her computer, staring blankly at the screen, unable to write a single word. Zhou Yi was nearby, frowning as he modified his design drafts. The office was thick with a sense of pressure.
“Zhou Yi, I think there might be an issue with our design direction this time,” Lin Yue finally spoke up. She knew Zhou Yi was already under a lot of stress, but if they didn’t address the problem, the project could truly fail.
Zhou Yi looked up, his eyes weary. “What do you mean?”
Taking a deep breath, Lin Yue replied, “I feel like our Advertising Poster focuses too much on visual effects, but the connection between the copy and design isn’t tight enough. The client wants more than just an attractive poster; they want a story that resonates.”
Zhou Yi paused for a moment before responding slowly, “I understand your point, but the client has high expectations for visual impact as well. If we solely pursue a perfect blend of copy and design, we might sacrifice some visual punch.”
Lin Yue grew anxious. “But we can’t overlook the essence of advertising just for visual appeal. Advertising is about conveying information and touching hearts, isn’t it?”
Zhou Yi frowned slightly. “That’s not what I mean. I just think we can’t let our pursuit of perfection delay us further. Time is already tight; we can’t waste it on these details.”
Lin Yue felt anger rising within her. “This isn’t wasting time; it’s being responsible for our work. If we don’t resolve these issues now and the client ends up dissatisfied, won’t that create even bigger problems?”
Zhou Yi looked at Lin Yue with a hint of helplessness in his eyes. “Lin Yue, I know you’re working hard, but sometimes we need to learn to compromise. We can’t achieve perfection in everything; sometimes we need to make concessions.”
Lin Yue shook her head firmly. “I won’t accept that kind of compromise. We can’t abandon our quality standards just because time is short. If we’re not satisfied with our own work, how can we expect the client to be?”
The atmosphere between them grew tense as neither was willing to back down. Their colleagues sensed the disagreement and lowered their heads, hesitant to intervene.
Finally, Zhou Yi sighed and said, “Alright then, let’s discuss this further and see if there’s a way to achieve the best outcome for both copy and design.”
Lin Yue realized she had been somewhat impulsive and softened her tone. “I’m sorry; I didn’t mean to argue with you. I just feel that we can’t give up on our efforts.”
Zhou Yi smiled slightly. “I understand. We’re both aiming for the success of this project. Let’s head to the conference room and discuss this properly.”
They walked into the conference room and began to reassess their advertising plan. They discussed repeatedly how to better connect the copy and design, trying to find a solution that would satisfy both sides. After several hours of deliberation, they finally arrived at a compromise: while maintaining visual appeal, they would incorporate clever design elements to better integrate the copy with the visuals.
Though their differences were temporarily resolved, the relationship between Lin Yue and Zhou Yi became somewhat delicate due to their earlier argument. While they still collaborated outwardly, both felt an underlying discomfort within themselves.
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