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墨書 Inktalez
In the game, running a shop is similar to reality; one must understand how to gain Experience to grow bigger and better. There is no need to elaborate on the hardware and software preparations required for opening a store. The detailed requirements for opening a shop will be explained by Boss Qiao of the Jiuzhou Chamber of Commerce, while the Duty-Free Shop in Lufeng is right next to Boss Qiao. It is easy to imagine how popular such a store would be, essentially creating a brand for free. The value of this store definitely exceeds that of Boss Qiao's first shop, priced at least ten times more than the Storekeeper's Secret purchased at Extreme Radiance.
As everyone knows, opening a shop in Wen Tian, like in Heavenly Dragon, requires the Storekeeper's Secret, and the shop cannot be full. This means that the number of shops is limited; if it exceeds this limit, even if there is a Shopkeeper, there will be nowhere to purchase a shop.
Currently, Lufeng is only in the forties level-wise and is ranked first in the world leaderboard. Therefore, when the store first opens, it will definitely attract a large number of customers. However, one must know how to manage it. Fortunately, Lufeng has previously opened a shop and combined with expert Experience, believes that his shop can grow larger without paying taxes as long as the goods do not decrease in price; it is guaranteed profit. If one wants to create a boutique shop, there are several key points: store name, products, management, advertising, and service.
1. Choose a Good Store Name to Double Your Income
Once players reach level 50, there will be more and more shops from the Jiuzhou Chamber of Commerce. When talking to Boss Qiao, a long list of stores will pop up, dazzling anyone who sees it. Time is precious; which store should one visit? At this time, a good store name can attract higher click rates. The most important aspect of a good store name is that it should be concise and memorable. A simple name allows consumers to easily remember the store. Associating the store name with the products sold can help consumers connect their needs with what the store offers; names that are too far removed from the business scope may cause consumer aversion. At the same time, the store name should also carry meaning and personality to distinguish it from other stores. After choosing a good name, adding an exciting introduction can help more people understand the business direction and management philosophy of the small shop.
2. Selection and Display of Products
When opening a shop, the first thing to determine is the business direction. According to settings in Heavenly Dragon, they can mainly be divided into Rare Beast Shops and Item Shops. Due to the singularity of pet shops here, we will analyze based on Item Shops. Before opening a shop, we need to think about what to sell. Generally speaking, people sell what they have in excess or what makes money; this has always been an unplanned way of selling akin to running a Grocery Store. Imagine when players see various products without displaying item names, prices, or attributes; who would have the patience to check each one? Perhaps some prepared bargain hunters might do so, but they are just looking for cheap goods. Currently, the main product types promoted by commerce and street vendors include Cuisine, Medicine, Tongbao products, Pet Skill Books, equipment, raw materials, Equipment Upgrade Items, and Event Supplies that appear during each period; these can be divided into mission supplies and player consumables. Regular mission supplies generally do not fluctuate due to System stability; however, Event Supplies and player consumables may show regular changes based on overall player levels and ownership rates during certain periods. The changes in popular items within the game caused by market fluctuations and macro-control by game operators mainly rely on personal intuition; further analysis will not be conducted here.
The variety of sellable items in-game is limited; therefore, single-product management is unlikely. Players may start with one product but will eventually diversify their offerings. At this point, product display becomes an art form. It is generally recommended to operate with specialized counters. Each Jiuzhou Chamber of Commerce shop can set up to 10 counters at most; however, Lufeng's free shop has no limit on counter numbers. Categorizing various products into different counters makes it easier for customers to select items while facilitating inventory management for merchants. Many shop owners treat Jiuzhou Shops as unmanaged stalls or large warehouses by throwing all unnecessary equipment into their shops without care—resulting in cluttered displays that make it time-consuming for consumers to find products. Properly categorizing counters can prevent such issues and provide consumers with thoughtful service.
Counter classifications can include:
First: Comprehensive Counter. This refers to counters displaying various loosely related items that may not be useful for the owner but could be needed by other players. To avoid clutter at these counters requires careful arrangement and clever design by the owner. These counters typically sell various identified or unidentified equipment; if you want to attract customers here, it’s advisable to use uniform pricing strategies like operating as a "one-dollar store."
Second: Specialized Counter. This type of counter sells items of the same category—common examples include cooking shops, Medicine shops, double Medicine shops, Locator shops etc. Such counters provide consumers with clear direction and can attract long-term customers.
Third: Seasonal Counter. Due to their special nature, Seasonal Counters do not exist long-term but are temporary sales spaces opened during specific times—like the recently appeared Dragon Ball Store. Opening large stores primarily based on specialized counters allows for market segmentation and differentiated management that showcases unique characteristics of your shop while clarifying its business direction for consumers—strengthening consumer impressions and cultivating fixed customer groups. Supporting Comprehensive Counters can make your shop more flexible with greater development potential while also maximizing profits during System event times through keen business instincts when establishing Seasonal Counters.
Once counters are opened and products displayed properly in-store management aspects like pricing must also be addressed—pricing is an art because many items sold by different owners have price discrepancies leading to price differences which significantly affect sales performance. Pricing should involve visiting markets and commerce halls frequently until you find satisfactory price points acceptable both for yourself and consumers. As they say: low profit margins lead to high sales; initially offering some benefits to consumers helps retain customers! Of course, if you’re operating in a monopolistic industry… well… everyone understands that there’s no business without cunning!
3. Scaled Management
Scaled management includes both scaling up operations and standardizing management practices.
After opening the store, you can increase the number of counters through the expansion feature. However, this requires a significant amount of money. Even though Lufeng does not have a limit on the number of counters, you cannot expand too many at once. The more you expand, the more funds are needed. To grow the business, maximizing the scale of the store is essential. Having more counters means that your store will be listed at the top of the shop directory, which is a primary method to increase exposure. Additionally, Lufeng's duty-free market is essentially a free collection; Lufeng can completely pass on tax profits to players. However, as the number of merchants in Jiuzhou Chamber of Commerce gradually increases, the business index will also rise, leading to higher costs for expanding stores. Therefore, the earlier you expand, the lower the costs required.
Standardized management of the store is crucial for its operation. This mainly refers to inventory management. Once the store is open and customers come and go, watching items sell and funds accumulate is indeed a pleasant experience. When stock runs out, timely replenishment is critical. After establishing a good impression with customers, if they return and find no stock available, they will gradually drift away. Therefore, to gain customer trust, it is necessary to ensure inventory updates. This is especially important for specialty items; keeping stock updated is key to retaining long-term customers. A little tip is to check the account books to identify recently sold items for timely and accurate inventory replenishment.
4. Advertising Effect
Jiuzhou Shop, named after the region, is Wen Tian's most prosperous store and the only shopping street. The biggest difference from Heavenly Dragon is that Jiuzhou Chamber of Commerce has already implemented specific stores; each store will have an intelligent management NPC but requires rent payment. Meanwhile, Lufeng's Duty-Free Shop also comes with free intelligent management NPCs. As time goes by and Jiuzhou Chamber of Commerce becomes filled with shops, if you want your store to stand out among many others and be chosen by others, good advertising effects—also known as brand effects—are necessary. Although world announcements can be chaotic, they can make your store a focal point of attention; why not take advantage of that? The success of Brain Platinum shows us that bombardment is the fastest and most effective way to increase visibility. Do not waste opportunities on world channels. There are several points to consider when designing advertisements: 1. The appeal of the advertisement. What message should it convey to the audience? Is it about the scope of business operations, business philosophy, or promotional activities? A clear appeal theme allows audiences to understand your store at a glance from world channels and enhances their impression of it. 2. The expression form of the advertisement. Using different colors and expressions can make your advertisement stand out among many others and gain consumer recognition. At the same time, various promotional activities can be conducted in conjunction with System events to attract more players into your store for purchases.
5. Warm Service
Good service makes consumers more willing to enter your store and make purchases. The quality of service is directly linked to store performance; this is well-known by everyone. Why emphasize this issue at the end? Mainly because in many games today, many sellers have very poor attitudes, which can be fatal for business. Even if someone is a "reporter," they are still a potential customer; a good service attitude may turn them into your customer directly.
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