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Receiving a call from Da Gui Wang, Shi Tian was curious to see the results of their promotion efforts. It seemed a bit hasty for Da Gui Wang and Oka to send people over in batches so soon after the store had opened. Hadn't Taiwanese Fishing just gotten started? Now they were jumping into Sea Fishing? At the very least, they should wait until everyone had bought a complete set of Hand Rods first! Otherwise, the sales of Hand Rods would surely take a hit. Ideally, they should wait until all the Hand Rods were sold before venturing into Lure fishing, and only then consider sea rock fishing.
“What’s up?” Li Ziyu asked as he handed Shi Tian a cup of water, noticing him fiddling with his phone.
Da Gui Wang was bringing a group over to fish tomorrow and had called to ask Shi Tian to prepare bait for them. As the boss, he felt he was working as hard as Shui Laoban, having to wake up at three in the morning to get everything ready! At least Shui Laoban could still get some sleep at night; waking up at three just to prepare bait was exhausting! Besides, he hadn’t planned on fishing that early tomorrow! But this bait preparation was absolutely necessary.
For the sake of business, Master Deng had flown in from the Maldives for an overnight live streaming session, and Qian Chuan Li had slashed prices in half. The industry was becoming increasingly competitive; he had just started out and couldn’t afford to slack off!
He hadn’t even played in the low-end market yet; otherwise, with all this commotion, his business would be impossible to run. He certainly couldn’t engage in a price war and risk losing everything!
Hearing about waking up at three for bait preparation made Li Ziyu chuckle helplessly. “You’re still running your Fishing Box and Fishing Tackle Shop; hurry up and get Wo Liao out! If Xiao Bing finishes work and locks up, you can’t exactly break in for Wo Liao, can you?” He put on his coat, intending to accompany Shi Tian.
Realizing this was indeed an urgent matter—if the Fishing Tackle Shop closed before he got there, he wouldn’t be able to prepare bait at all—Shi Tian quickly got up.
After leaving the hotel and driving towards the Fishing Tackle Shop, Li Ziyu suggested, “There’s a Fishing Gear Expo in Tianjin; should we get a booth?”
The Tianjin Fishing Gear Expo was quite large, with all the well-known domestic fishing gear brands attending. This stirred quite a buzz in the fisherman community.
However, for Xing Brand, attending such an expo was optional. These kinds of expos primarily catered to businesses looking for agents and partnerships; they didn’t offer much in terms of publicity.
Xing Brand’s marketing strategy focused on high-end products through both online and offline direct sales. While having a booth could provide some exposure, it also came with significant drawbacks.
With so many people focused on the expo and various media outlets covering it, whoever paid them would receive their endorsement. If Xing Brand attended, there was a risk of being attacked by other brands joining forces against them; they could easily use Xing Brand as a stepping stone.
This wasn’t just alarmist talk; while others fought fiercely for market share, once Xing Brand showed up and showcased its superior quality, competitors would band together tightly. Otherwise, their high-end market would be directly wiped out by Xing Brand.
“I’ll have Xiao Feng run over for this,” Shi Tian decided. “The booth isn’t crucial; we’re not there to sell Rods but to spread goodwill. We’ll keep it low-key and focus on distributing Hooks first.”
As for Rods, once they had Hooks sorted out, people would naturally buy Rods too. The goal was to make sure everyone recognized Xing Brand; eventually, whether they searched for Dog Dong or Black Cat online, the brand effect would gradually take shape.
He wouldn’t bring any Rods along; those small-time competitors couldn’t possibly look down on him! If anyone dared to challenge him directly, he’d make sure they regretted it!
Xing Brand’s reputation had indeed risen significantly during this period, largely thanks to that unfortunate internet celebrity from the Rock Fishing Tournament and the delivery company incident. The leak of personal information led to a compensation of one thousand dollars—not much money but certainly a big deal since it made headlines on major television networks.
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